DICK’S Sporting Goods Adds Batting Cage to Walden Galleria Store
— Integrated HitTrax technology allows athletes to find the right fit for their game prior to purchasing —
Buffalo, NY: As the spring season approaches, DICK’S Sporting Goods is showing a larger commitment to its baseball and softball athletes this year. The company has rolled out nearly 150 in-store HitTrax® batting cages across the country this February, giving baseball and softball players the ability test bats for free before making a purchase. Their store at Walden Galleria has been selected among these retail locations to roll out the new technology, located on the second level.
‘The Cage’ at DICK’S gives athletes the ability to analyze swing metrics in order to find the right fit for their game. HitTrax® technology is able to capture real-time stats immediately following impact so players can review and understand how certain bats perform for them. Swing metrics include exit velocity, launch angle, distance, point of contact, play outcome and more.
“For the first time ever, DICK’S is proud to offer batting cages at select stores nationwide for baseball and softball players to test bats for free before making a purchase,” said Anna Whieldon, Community Marketing Manager, DICK’S Sporting Goods. “The Cage gives athletes the ability to analyze HitTrax swing metrics in order to find the right fit for their game. It also has a fun, interactive element to store for our customers here at Walden Galleria.”
With a broad assortment of bats from leading brands like Easton, Louisville Slugger, Demarini and Marucci, DICK’S is excited to give athletes the ability to test them all in-store. To find more DICK’S Sporting Goods locations featuring the HitTrax® batting cages, visit dicks.com/TheCage.
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About Walden Galleria
Walden Galleria is the Buffalo-Niagara region’s premier shopping, dining, and entertainment destination. With over 200 retailers, 12 sit-down
restaurants, an international food court, an indoor karting racetrack and a Regal Cinemas Stadium 16 with RPX theatres and full reclining seats,
Walden Galleria truly dominates the retail market. Walden Galleria attracts over 23 million visitors a year by offering an impressive and unique
selection of retail, restaurants, and entertainment that cannot be found anywhere else in the market including Anthropologie, lululemon athletica,
Free People, Urban Outfitters, Apple Computer, Microsoft Retail, ZARA, World of Beer, Texas de Brazil, The Cheesecake Factory, Dave & Buster’s,
RPM Raceway, 5 Wits and many more! For more information, visit www.waldengalleria.com.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Walden Galleria, is one of the largest, most innovative, privately-held shopping center developers in the
northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the
northeast with 18 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has led the industry in
combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof. For more information,
visit www.pyramidmg.com.